Fig Tree Marketing
Why the Fig tree?
One day, the carefully planned garden design at our Athelstone home suddenly yielded a fig tree. The tree grew of its own accord and was no part of the plan. It was a reminder that no matter what plans we have in life, the best outcomes are usually organic in nature – and its growth inspired our business name.
At Fig Tree Marketing, we are passionate about developing marketing solutions to enable businesses to grow and prosper, from the seed of an idea into a blossoming success.
The Fig Tree Vision
- Provide tailored marketing solutions for your business.
- Use relationship marketing strategies to achieve your business goals.
- Create marketing campaigns that are measurable and results orientated and provide insightful data collection.
- Ensure successful implementation through efficient project management.
Fig Tree Marketing offers you…
- Affordable marketing solutions suited to your business and today’s environment - personal, integrated and customised.
- An objective, external team that can work with the marketing executive to brainstorm and develop strategies, then assist the marketing team with campaigns implementation.
- Authentic marketing outcomes created to leave an imprint of your business experience on the mind of the customer
- Management of your vital customer relationships in a respectful manner.
- Organic business growth through a customer centric approach to building your business. We can help you manage growth with measurable outcomes, then build your knowledge to assist with future growth.
Our speciality skills
Communication Packages
Keeping in touch with your customers is vital for relationship building. We can show you how to build customer communities as an essential part of your communications strategy.
Our recommended electronic newsletter software offers a simplified format for ease of use and a modern clean ‘look and feel’.
In addition, the associated statistical data and reports will assist in future communication.
We offer a team of specialists managing customer communication, extending the brand image through tailored graphic design and using language to entice reader participation – consistent communication for customer interaction and engagement.
Customer Relationships
As one of your most valuable assets, your customers are at the core of your business. Customer relationships are critical to business success and growth.
There is a multitude of ways to relate to your customer, but understanding customer needs, fulfilling their expectations and identifying opportunities is critical to a successful customer relationship. Fig Tree Marketing can help you move your focus from simply buying and selling to relationship building.
Through building fruitful customer relationships you will create mutual growth for you and your customers.
Database Solutions
Customer interactions are constantly changing, especially through the adoption of new technology in customer service. Technology including email, SMS, online chat, web 2.0, social media, blogs and forums also offer customers more access to information and new networks of influence in the buying decision process.
Arming your business with technology ensures you will keep pace with your customers. Now you can harness technology to manage every step of the customer engagement process, from pre-sale and first contact through to order handling, fulfilment and after sales service.
Managing data is key to ensuring a customer’s experience with your organisation is fulfilled. The ability to develop database solutions - extract data, identify gaps and create customer solutions will improve relationships in the long term.
Loyalty Programs
Marketing is not complete when a customer has purchased your product or service. In fact, it has just begun.
Customer loyalty is when a customer decides you fit within their needs and allows you to assist their business/personal needs over a long period of time. Loyalty is more than great service. To retain loyalty, you need to solve a customer problem or resolve an issue - and do it better than your competitors.
Fig Tree Marketing can help you drive your business to support and facilitate the customer service experience for the life of the relationship. Managing the integration, software and information exchange throughout a customer’s lifecycle will encourage customer retention, referrals and repurchasing.
Create loyalty by integrating sales, service and marketing programs into one. Automate your processes, making them personal, tailored and solution oriented for your customers.