Blog

The f8 convergence brought to light the inside thinking of the facebook leaders.

Social Media’s core functionality across all social media tools is to share within personal and business networks. The openness and transparency of people and content is a reason for the exponential rate of growth with social media.

Facebook the no 1 global social media site in 2011 release of new facebook updates affects an enormous global community, all sharing via this online network.

Social Sharing is part and parcel of the social platform and central to the activities, success and outcomes for personal and business use.

Partnership and collaboration were the key themes in the Marketing Week address by Katrina Sedgwick, director and CEO of the BigPond Adelaide Film Festival.

Katrina discussed how business partnerships, corporate sponsorship are playing an increasingly important role in arts delivery, and how presenting a festival requires a critical mass of resources and collaboration, including financial support, between cultural partners, sponsors, the media and a host of stakeholders.

Many of the principles touched on regarding how ideas and mutually beneficial solutions can grow through partnerships can be applied to any sector.

Marketing Week, is an Adelaide event running August 22-26 2011.

What a great week we’ve had at Marketing week in Adelaide. The combination of speakers shows how broad and wide ranging Marketing can really be.

It made me think of what happens when meeting a new person and they ask, “What do you do?” I usually think, here we go, as I expect a blank look, and when I do my ‘elevator speech’ (explain yourself in 10 seconds, as if you only have an elevator ride to capture their attention), I always get a blank stare. “Right so you’re into sales?” No and yes, I say. “I’m not sales role, I’m in marketing, where we aim to create sales”.

Marketing week proves that Marketing encompasses many different functions and roles, topics and personalities that presented covering areas such as social media, innovation, mass media, advertising, publicity, viral campaigns, database marketing, the list goes on and on.

I started the business when our organic fig tree started to grow in our backyard. By organic, I refer to the growth of this tree, which sits in an awkward spot and doesn’t fit within our garden’s original plan. When the tree started to shoot up and prosper, I said to my husband, don’t touch that tree, or else!

The fig tree grew, and so did Fig Tree Marketing. Quickly we became a digital Marketing firm, based on developing Marketing Strategy with clients, creating Digital Marketing campaigns with measurable outcomes, and communicating with customers through social media and online direct communication. With one focus in mind – create brand and customer loyalty.