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Many ask if it's worth putting effort into new Marketing especially in social and digital areas.  And in many cases that they wait until their existing marketing tactics and techniques aren't working before they venture into new territories.

The recent news of the turn around and growth of South Australia's Spring Gully's is good new story we all would like to see more often. After being placed in receivership a month ago the future looked dim. The brand looked tired and sales had dropped.

For many businesses, using social media platforms is becoming an imperative. It is one of the most cost-effective and direct means of communicating with your customers, colleagues and connections.

As a result, we are tweeting more on Twitter, liking more on Facebook, and exploring platforms such as LinkedIn, Google Plus, and blogs on a more regular basis. Each social media tool has its specific use and purpose, but staying active in the social web can be incredibly time consuming. So while it is useful to be original and specific to each social site, there are times where social media automation can assist.

Here are some of the pros of social media automation.

We live in a visual-driven culture, and images have long been used as a powerful communications tool for branding with high impact.

With the rise of image sharing platforms such as Pinterest, the ongoing influence of YouTube, and facebook's new Timeline developments and its recent acquisition of Instagram, social media channels are becoming increasingly visual in nature.

There has also been a massive increase in photo creation through the growing number of people who own a smartphone. Ten per cent of photos taken by humankind took place in the last twelve months.

What does this shift towards a more visual conversation and increase in readily available visual content mean for businesses using social media?