About Fig Tree Marketing

The full story about Fig Tree Marketing

At Fig Tree Marketing, we are passionate about developing marketing campaigns to enable businesses to grow and prosper from the seed of an idea into a blossoming success.

One day, the carefully planned garden at our new home suddenly yielded a healthy fig tree.  The tree grew of its own accord and was no part of the plan.  It was a reminder that no matter what plans we have in life, the best outcomes are usually organic in nature - and its growth inspired our business name.

Our Vision 

Harness the power of Digital Marketing.

The Fig Tree Vision is to create effective Marketing Campaigns with measurable outcomes based on a clear business strategy. Whilst traditional marketing will continue to have its place, the world of digital marketing is key for sustainable business growth. As a market leader, we continue to work alongside clients in the ever changing world of digital marketing.

Maria De Conno

Maria De Conno is a Marketing Specialist and Director at Fig Tree Marketing.

As a digital marketer, Maria’s approach is to define marketing strategy and deliver measurable Marketing campaigns within digital touch points.

Maria has worked extensively with large corporate brands and organisations including the Australian Red Cross, Australia Post, Harbour Town Shopping Centres, plus a wide variety of industries including banking & finance, insurance, manufacturing and not for profit.

Maria has lead marketing, sales and contact centre teams within her corporate roles and as a senior marketing consultant.

In 2007, Maria established Fig Tree Marketing, an Adelaide based digital marketing agency, with an approach to aid business to connect, engage and grow through marketing strategy and digital marketing outcomes.

Along her career, Maria has been involved in project managing CRM solutions with the combination of technology, sales and marketing outcomes. Intrinsic to her style, Maria assists business to focus on building and measuring customer behaviour, with a focus on customer data as the identifier for change to achieve business goals.

Maria’s recent projects include digital marketing strategy and social media campaigns on behalf of Harbour Town Australia Shopping Centres, and consulting to businesses of all sizes and industries. Maria’s formal qualifications include a Bachelor of Arts in Communications and a Post Graduate Diploma in Marketing.

Cherie Barnett

Cherie joined Fig Tree Marketing with marketing and public relations experience spanning sectors including the arts, government, food, mining and transport. Most recently, Cherie has playing a key role in delivering communications objectives as part of the ShoGo audience development initiative and Arts SA major and minor events. With a Bachelor of Journalism degree from the University of South Australia, Cherie has expertise across a broad spectrum of public relations activity including media liaison and publicity, publications, social media, issues communication and events. Cherie is currently a GreenRoom Advocate for the Adelaide Festival Centre and acts as publicist for Jazz SA.